Rob Shiels, Product Designer

UX/UI leader // Accessibility advocate // Design systems specialist

Brands I’ve worked with

Recent case studies

Irish Life health & financial services app

“MyIrishLife” is an app allowing Irish Life customers to view and self-service all their plans in one place.

The European Accessibility Act
& Irish Life

A project ensuring Irish Life’s compliance with the EAA in 2025.

Checking colour contrast on Irish Life portals

Design System for Irish Life

A comprehensive design system unifying the digital experience across Irish Life’s diverse product offerings.

An oldie but a goodie

One of my early foundational FinTech projects in the Irish market.

The first AIB banking app

Allied Irish Bank’s (AIB) native app for iOS and Android was one of the first mobile banking apps to launch in Ireland.